Volvo Cars Netherlands needed a narrow casting presentation of the ‘09 Winter Deals, based on the existing brochure. This presentation would be displayed on big screens in all the Volvo showrooms. The goal was to arouse the interest of customers and to persuade them to buy one or more products of the Winter ‘09 campaign.

relate⁴u used the design of the existing brochure as a starting point to develop the narrowcast presentation. The first step was to develop templates. Each template consisted of a number of static basic elements, complemented by moving elements, to create an interesting viewing experience. We used Adobe After effects and Adobe Photoshop to create and combine all the elements.