An important part of our company is our in-house software development team. Having software development at our fingertips means we can tailor to the specifics of the customer marketing processes. With the knowledge of modern technologies and development principles we deliver both integrated and stand-alone solutions that reduce complexity and increase efficiency.

Our software development team offers a mix of solid front-end and back-end knowledge. The front-end developers focus on the design and usability, as well as single-source multi-channel publication tools. The back-end developers deliver the business logic and processes automation behind our integrated Marketing Operations Suite. All of our software has been developed with our customers in the loop, ensuring that it fits the requirements and expectations.

When choosing tools and technologies, relate⁴u prefers to work with either open standards. This means that our implementations are future proof and can be integrated with both systems and technologies at our customers as well as other third-party vendors, based on a Service Oriented Architecture. Our team has adopted agile development techniques like scrum, unit testing and short iterations. To further enhance the development process many modern tools are used to do the job, like Fogbugz, the best bug tracking system and source code repository.