The Cement & Concrete Center represents the common interests of the leading cement industries with a commercial interest in the Dutch market. Their objective is to promote the use of cement in the Netherlands, both in quantity and in quality. The Cement & Concrete Center needed a logo, company colours and a website, to clearly represent their organisation.

concrete communication

With this brand identity we emphasized the beauty of concrete using photo’s of concrete in combination with tight, clear typography and bright colors. We designed and created brochures, the letterhead, business cards, flyers and the website. Because of fast technical development in the concrete industry, all communication devices include special features. The invitation, for example, was printed with heat-sensitive ink, it is only readable after heating, by hand.

uniform brand identity

The clear and bright brand identity fits the organizational goal very well. It emphasizes that concrete is a very diverse and easy-to-use material. In the world of concrete this brand identity is easy to recognize and all marketing communication materials have one consistent look and feel.